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Tiktok three little birds12/18/2023 You don’t need to form a social network or list your interests for the platform to begin tailoring content to your desires, you just start watching, skipping any videos that don’t immediately draw your interest. With TikTok, the recommendation algorithm is the core product. Other platforms, like Facebook and Twitter, use recommendation algorithms as features to enhance the core product. There’s something about the design of the app that makes it unusually irresistible. TikTok’s conquest of human attention was facilitated by the covid lockdowns of 2020, but its success wasn’t mere luck. It emerged in 2017 out of the Chinese video-sharing app Douyin and within three years it had become the most downloaded app in the world, later surpassing Google as the world’s most visited web domain. TikTok is the most successful app in history.
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